Should You Start Using Live Video for Your Business?
Despite the time and energy involved in video marketing and using live video, I believe that using video, no matter what type of business you run, is becoming more and more important.
According to Gary Vaynerchuck, “the single most important strategy in content marketing today is video.” But, as with most things in the marketing world, whether you should pursue this really depends on your business and the assets that you have to invest in this.
Adding live video to your marketing can be a bit of fresh air when it comes to creating content and connecting in a new way with followers.
Instead of spending 5 hours writing a how-to post, you can spend 15 minutes doing the same thing in a video. It gives you a chance for you followers to see you face-to-face, and you can take that video and repurpose it across other channels or even as a new opt-in.
Whether you’re a business owner or in charge of social media for a business, adding another layer to your marketing plan isn’t a small thing. A video is a whole different type of content and it takes planning to come up with a plan to use it as well as implement it. And that's where TEngland Productions can help you. Contact us today to start planning your next Video project.