92 percent of homebuyers (according to realtor.org) use the Internet as part of their home search. That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all.
This isn’t only about homes ranging above $1 million; this applies to all homes. That’s right. Studies have found that good photography helps to sell a home faster and for more money.
Keep in mind that with so much research performed online, a good photo can help to get a homebuyer through the door.
The first impression is essential. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home.